The Benefits of FoWlab

The FoWlab platform is an opportunity to engage employees in an informed, focused, realtime debate. Traditionally, organisations have called on their employees to voice their thoughts in surveys, focus groups, or intranet interaction, but these approaches are time-consuming, expensive, limited to predefined questions, and often lack actionable solutions.

FoWlab offers a powerful and creative alternative in providing a facilitated space for employees to experiment with ideas in an open and collaborative environment. Built on our experience of running online research communities, FoWlab runs on one of the most advanced jam platforms in the world.

Over the last three three years we have developed and perfect our own, state-of-the-art online community platform where people can be involved in engaging and creative conversations without losing the immediacy of a face to face meeting. Using FoWlab enables organisations to turn their employees into a wise crowd of innovators, collaborating to find agile solutions to sophisticated challenges, and sharing personal views on important issues.

We combine online discussion with deep analysis, with our global research team using advanced analytical software to generate reliable benchmarks from the qualitative data that emerges from FoWlab. By employing sentiment extraction technology, we can analyse the tone of thousands of conversations in realtime, measuring the general mood around key topics under discussion.

If you are interested in learning more about FoWlab bespoke jams, drop Tina an email.


Over the past five years, we have collaborated with over 70 multinational organisations, developing a deep understanding of current and future challenges, and creating a strong capability in community platform development. Here’s what some of our community have to say:

Koen Timmermans, Shell

"The jams have proven to be a focused and creative way to draw our experts from around the globe into the FoW topics that were relevant to them. The breadth and depth of the conversations; thought-provoking facilitation and diverse participants helped us to contribute to and learn from the conversations and good practice examples."

Shishir Misra, Aditya Birla Group

"I had a fantastic experience jamming on FoWville. Thanks to FoW team for creating such a fabulous platform."

Prof. Dr. Kathrin Moslein, University of Erlangen-Nuremberg

"The FoW jams are hot spots of positive energy – equally dynamic and effective. It is so amazing to join the discussion and to see how much you get back, once you start making a contribution! A BIG THANK YOU to the whole FoW community!"

Prateek Sinha, BT

"It’s really interesting and fascinating to see how all the conversations develop. I’m very keen to see the summary insights, learnings and areas to explore further."