Lynda is known for her engaging and inspirational speaking style, drawing on the latest thinking and cutting-edge research. Organisations she has spoken for include the RSA, Roche, Microsoft and the World Economic Forum. Here are a list of some of Lynda’s key speaking areas:

People Strategy

How do you put people at the heart of corporate purpose? Putting your people at the heart of your firm’s business and people strategy will help your organisation thrive. This means defining and implementing a culture and processes that promote energy and human potential.

People Strategy has been a key focus of Lynda’s work since the 1990s. She has written two books and a variety of articles which look at people strategy and alignment issues, the structure of HR, and performance management.

Lynda has put these ideas into a teaching context and for over two decades, directing the programme ‘Human Resource Strategy in Transforming Companies’ at London Business School, considered the world’s leading programme on human resources. Find out more about the programme here.

Leadership & Corporate Purpose

What is the role of the company and the leader in this changing world?

Lynda is fascinated by the impact of global trends – technology, political, resources, demographic – on corporations and leadership. Leaders are under increasing pressure. Trust in corporations is on the decline, and ever more vocal citizens are forming themselves into worldwide communities of interest to influence corporate policy. And yet, while these pressures may be sweeping away some of the leadership capabilities we hold dear, they clear the way for new ideas about what leadership can and should be.

This theme is at the centre of Lynda’s MBA elective on the future of work at London Business School. Each year she is joined by a range of CEOs and political commentators to discuss their views on corporate purpose.

The Hundred Year Life

Today we’re living and working for longer — but few organisations fully understand the opportunities and challenges that come with greater longevity. It was this idea that drove Lynda and Andrew J. Scott to write two books and numerous articles.

They draw on both psychological and economic research to introduce the concepts of tangible and intangible assets at the level of the individual. In The 100-Year Life they explored how a three-stage life has evolved and what it means to work for up to 80 years. From a corporate perspective, they considered how corporations are beginning to prepare for what will without doubt be the most significant change in human capital ever faced.

In their latest book The New Long Life, Lynda and Andrew took a broader perspective, bringing in societal and technological trends. They also created a clear agenda for individuals, education and corporations.

Cooperation and Innovation

How can innovation and collaboration flourish? Lynda is fascinated by the role of cooperation in innovation. For over a decade this was a major focus of research and thanks to a significant grant from the Singapore Government Lynda was able to fully understand cooperation and develop a series of cooperative tools.

Cooperation and co-creation are fundamental to corporate and individual purpose and success. There are three key elements:

  1. The corporation has a cooperative culture deliberately built through practices and processes.
  2. There are rich and diverse networks which allow ideas to move freely.
  3. There is a purpose that energises and ignites – a Hot Spot.

Over the years these three foundations – culture, networks and igniting purpose – have been central to Lynda’s writing and teaching, and the leadership of her research advisory group, HSM.

It also enabled her to build a significant capability in complex collaboration within HSM – Collaboration Jams. Collaboration Jams are HSM’s signature approach to driving cultural change in organisations. They are 72-hour online, facilitated conversations that can bring together hundreds of thousands of people for a real-time and global conversation.

The Future of Work

What is the future of work and how do companies and individuals prepare? What will our working lives look like 20 years from now? What should we be preparing for? How will we be working? Where will we be working? Who will we be working with? These are questions I have been addressing for decades.

In 2008, I launched the Future of Work Research Consortium. Since its launch, it has brought together executives from more than 100 companies to explore how work is changing and what we must do differently to thrive in the years ahead.


To book Lynda for a speaking engagement please contact madeleine@hotspotsmovement.com